Living in the digital age
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Why Viewability Matters
Viewability is the measurement used to determine whether an ad was viewable to the digital consumer. Viewability tools will enable...
Programmatic vs Real Time Bidding
Consulting with a plethora of digital media planners, buyers, managers and directors, the confusion between programmatic and real-time bidding (RTB)...
What I felt had surpassed the blackouts
Surpassed the ambiguity of any reasons that could sanction the suffering, beautify the journey...
27 Mar 2018
05 Feb 2018
03 Feb 2018